With expectation of Grand Theft Auto VI at fever pitch, industry experts are predicting a brash new pricing scheme that will revolutionize the gaming market: a $100 in-store price tag.
Wedbush Morgan Securities' Michael Pachter thinks Rockstar Games' future blockbuster will be worth the premium price. He is estimating GTA VI to earn a whopping $10 billion over its lifetime, with a further $500 million a year from GTA Online. Pachter also suggests the game's production cost could reach $1.5 billion, one of the highest ever for a game.

Louise Woolridge of Ampere Analysis shared similar sentiment, deeming GTA VI as "quite possibly the most highly anticipated game of all time." Josh Chapman from Konvoy also projects the game to earn $7.6 billion within its first 60 days alone.

Fueling the buzz, Sony engineers are reportedly being assisted by Rockstar to make GTA VI operate at 60 FPS on the new PS5 Pro, which indicates a technologically ambitious launch.
The concept of a $100 game is not solely about Rockstar's aspirations. Analyst Matthew Ball recently suggested that GTA VI would be a pioneer, prompting other developers to increase their prices due to soaring development expenses.

GTA VI is scheduled for release on May 26, 2026. If the reports are correct, it won't be merely a game—it'll be an economic and a cultural benchmark.