Choosing Between WWW and Non-WWW URLs

When setting up a website, one important decision is whether to use a “www” subdomain:

www.example.com

or a non-www domain:

example.com

While both options work, maintaining consistency is key for SEO and user experience.

Why Choose One?

Branding & Consistency: Using a single domain format ensures uniformity across links and search engine indexing.
SEO Considerations: Avoiding duplicate content issues improves search rankings.
Technical Reasons: Some hosting setups benefit from www domains for better performance and scalability.

Also Pressing Ctrl + Enter in most browsers automatically adds “www.” to the beginning and “.com” to the end of the text entered in the address bar, making it a quick way to access common domains and many prefer this shortcut to open a url like this. This is something to be considered as well.

Personally I like to use non WWW url and just for consistency I force redirect all the traffic to non WWW url by changing the htaccess rules, but that’s my personal preference.

Which format do you prefer, and why? Write in the comments below!

Written by

Anurag M

Webmaster